Procter and Gamble Crest Oral Care in Pakistan Cultural Context

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Procter and Gamble\“s Crest brand has established a significant presence in Pakistan\“s oral care market by understanding and adapting to local cultural practices. The brand recognizes that dental hygiene habits in Pakistan are deeply influenced by traditional practices such as the use of miswak （teeth-cleaning twig） and natural remedies.

Crest products have been formulated to complement these traditional methods while providing modern dental care benefits. The marketing strategies incorporate local languages, cultural symbols, and values that resonate with Pakistani consumers. Educational campaigns focus on bridging traditional oral care knowledge with scientific dental hygiene practices.

The brand has successfully integrated into Pakistani households by respecting cultural norms while introducing advanced oral care technology. Crest\“s approach demonstrates how global brands can thrive in Pakistan by embracing and working with local cultural traditions rather than replacing them.