Procter and Gamble Europe: Insights into Pakistani Local Culture

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Procter and Gamble Europe operates in diverse markets, including Pakistan, where understanding local culture is crucial for success. In Pakistan, cultural elements such as family values, religious practices, and traditional customs play a significant role in consumer behavior. For instance, during festivals like Eid, there is a high demand for personal care and household products, which Procter and Gamble Europe leverages by tailoring marketing strategies to align with these cultural nuances. Additionally, respecting local norms, such as modesty in advertising, helps build trust and brand loyalty among Pakistani consumers.