Procter and Gamble Boycott 2023: Insights into Pakistani Local Culture

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In 2023, the Procter and Gamble boycott gained attention in Pakistan, reflecting deep cultural values. Pakistani culture emphasizes community harmony and ethical consumerism, often driven by religious and social norms. This boycott highlights how global brands must respect local traditions to maintain trust.

Understanding Pakistani culture involves recognizing the importance of family, modesty, and halal practices. These elements influence purchasing decisions, making cultural sensitivity crucial for international companies operating in the region.