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Procter and Gamble (P&G) is a global leader in consumer goods, operating through various business units that cater to diverse markets. These units are organized to focus on specific product categories, such as Fabric and Home Care, Baby and Feminine Care, and Health Care. Each unit works to innovate and deliver high-quality products that meet consumer needs worldwide.
In Pakistan, P&G has adapted its business strategies to align with local cultural norms. For instance, marketing campaigns often incorporate traditional values and languages to resonate with Pakistani consumers. This approach helps build trust and loyalty, ensuring that products like detergents and personal care items are well-received in the market. |
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