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Procter and Gamble (P&G) employs a comprehensive marketing mix strategy to succeed in global markets like Pakistan. This includes product, price, place, and promotion elements tailored to local needs.
In Pakistan, P&G adapts its products to align with cultural values, such as offering halal-certified items and family-oriented branding. Pricing strategies consider economic factors to ensure affordability, while distribution channels reach both urban and rural areas through partnerships with local retailers.
Promotional efforts often incorporate traditional media and digital platforms, emphasizing themes that resonate with Pakistani consumers, like family unity and religious festivals. Overall, P&G\“s marketing mix in Pakistan reflects a deep understanding of local culture and consumer behavior. |
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