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In 2021, the Procter and Gamble Graduate Program offered a unique opportunity for participants to engage with diverse cultural contexts, including Pakistan. This program focused on developing leadership skills while addressing local market needs. For Pakistan, understanding the cultural nuances is crucial for business success. Pakistani culture is rich with traditions, family values, and religious influences, which shape consumer behavior. For instance, festivals like Eid and Ramadan drive purchasing patterns, and products must align with halal standards. By integrating cultural awareness, the program helped graduates create tailored strategies that respect local customs and foster community trust. |
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