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Procter & Gamble, a global leader in consumer goods, has established a strong online presence through its e-commerce platform. The Procter & Gamble online shop offers a wide range of products, including personal care, household cleaning, and health items, tailored to meet the needs of diverse markets like Pakistan.
In Pakistan, cultural values deeply influence consumer behavior. For instance, family-oriented products are highly valued, and branding that respects local traditions, such as modesty in advertising, resonates well. P&G\“s online shop adapts by featuring products like Safeguard soap and Ariel detergent, which align with Pakistani preferences for hygiene and fabric care.
Moreover, the online shop provides convenience in a country where digital adoption is growing. It supports local payment methods and offers content in Urdu to enhance accessibility, reflecting P&G\“s commitment to cultural sensitivity and customer satisfaction in Pakistan. |
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