Doritos Roulette Discontinued: What Happened to the Spicy Chip Challenge?

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Doritos Roulette, the popular spicy chip challenge that kept snackers guessing which chip would deliver an extra kick, has been officially discontinued by Frito-Lay. The product, which featured a mix of regular Nacho Cheese Doritos and extremely spicy chips in identical packaging, created a unique snacking experience that became a social media sensation.

The discontinuation was confirmed through various retail channels and customer service responses, though Frito-Lay has not released an official statement about the specific reasons behind pulling the product from shelves. Many fans speculate that declining sales or production challenges may have contributed to the decision.

Social media platforms have seen an outpouring of disappointment from loyal fans who enjoyed the Russian roulette-style snacking experience. Many have started online petitions and campaigns urging the company to bring back the popular flavor challenge, sharing memories of surprise heat reactions and group snacking sessions.

While Doritos Roulette is no longer available in most markets, some specialty snack retailers and online marketplaces may still carry remaining inventory. However, prices have significantly increased due to the product\“s discontinued status and growing collector interest among chip enthusiasts.